2016-12-14

Major Courses those are Tought in U.S.'s Top 5 MBA Schools for Marketing?

The opportunity to study the field of Marketing with diversified portfolio of courses in MBA level in Bangladesh is limited due to institution's incapability to offer and/or update curriculum with the pace of changing world. Sometimes UGC (University Grants Commission) create bureaucratic obstacles. Whatever the causes exist as a learner and student of MBA, I think however there are ample options for business graduates, students and stakeholders to stay updated with what is happening around their field of study rather that stick to own country's barriers.

I did my major in Marketing during my undergraduate level. At post graduate level few times I wished to shift my focus to major in finance. Although after performing satisfactorily in Financial Management core/integration course I thought Marketing rather be the best area for me to explore and enjoy. Because in the mean time Marketing is no longer surrounded by typical 4Ps or Marketing 2.0 era. Including the emergence of "E" era (ecommerce, e-entertainment or digital marketing or Internet of Things (IoT), Marketing 3.0 is emerging with its intrinsic urge from humane values. Products will not be no longer considered just as a solution of problem; holistic marketing approach will guarantee each and every value chain of a product life cycle is ethical, earth-friendly and of course sustainable.

From a perspective of MBA student of a developing country like Bangladesh I think though it is neither possible nor practicable to learn and/or study the major courses taught in Top 11 U.S. Business Schools for Marketing in classroom setting, but reviewing, discussing or even by acknowledging what are my American counterparts learning marketing students, graduates and stakeholders can gain some valuable insight.